未来与发展

康养产业是“健康中国”战略落地的重要产业载体，也是积极应对人口老龄化和培育经济发展新动能的关键赛道。在健康中国战略持续深化、人口老龄化加速演进和消费结构升级的多重驱动下，中国康养产业已迈入十万亿级黄金发展期。然而，“量增质弱”的结构性矛盾日益凸显，产业发展面临供需结构错配、要素供给不足、制度协同滞后和盈利逻辑薄弱四重困境。破解这些困境，需要从需求端激活多层次康养消费潜力，从供给端构建全龄化品质化服务体系，从要素端补齐人才、资金和用地短板，从制度端完善标准体系和支付保障机制，推动康养产业从规模扩张向提质增效转型。

The health and wellness industry serves as a crucial industrial carrier for the implementation of the "Healthy China" strategy and is also a key sector for actively addressing population aging and fostering new drivers of economic development. Driven by the continuous deepening of the Healthy China strategy， the accelerated progression of population aging， and the upgrading of consumption structure， China's health and wellness industry has entered a golden development period worth one hundred trillion yuan. However，the structural contradiction of "quantity increase but quality weakness" has become increasingly prominent， and the industry faces four major obstacles：mismatch between supply and demand structure， insufficient factor supply， lagging institutional coordination， and weak profit logic. To overcome these obstacles， it is necessary to activate multi-level health and wellness consumption potential from the demand side， build a quality service system for all ages from the supply side， address shortcomings in talent， capital， and land use from the factor side， and improve the standard system and payment guarantee mechanism from the institutional side. This will promote the transformation of the health and wellness industry from scale expansion to quality improvement and efficiency enhancement.