未来与发展

为推动文旅体融合发展，基于“刺激-机体-反应”（SOR）模型，研究梳理了诸暨依托西施文化，推进西施文旅体融合发展的案例，分析了城市文旅体融合发展中存在的问题，如文化与设施不完善、文旅体产品服务体验不佳、文旅体消费“反应”低效等，进而从健全政策机制、强化文化支撑、优化基础设施、丰富场景载体、建设人才队伍、加强宣传引导等方面提出融合路径，为实现城市文旅体融合发展、促进共同富裕提供系统的理论参考和实践方案。

To promote the integrated development of culture, tourism, and sports, this paper, based on the "Stimulus-OrganismRes(SOR) model, examines the case of Zhuji leveraging Xi Shi culture to advance integrated development. Then,analyzes existing problems in urban cultural, tourism, and sports integration, such as imperfect culture an facilities, poor product and service experiences, and inefficient consumption "responses." Furthermore, proposes integration paths from the perspectives of improving policy mechanisms, strengthening cultural support, optimizing infrastructuring scenario carriers, building talent teams, and enhancing publicity and guidance, in order to provide systematic theoretical references and practical solutions to realize integrated development and promote common prosperity.